Tracy Morford was born and raised in upstate New York, relocated to NYC to attend Pratt Institute, and later the School of Visual Arts with a concentration in photography. After working under and being mentored by some of the world's biggest fashion photographers, she created her own portfolio of diverse imagery which has reached book /magazine covers worldwide, and the attention of a number of celebrity clients.

The large majority of Tracy's shoots are produced, art directed, photographed, and retouched by her, allowing for a consistent visual theme regardless if the job is aimed at commercial rebranding, or an artistic portrait session.

Being an avid world traveller provides Tracy with  a uniquely inspired creative eye, and an array of eclectic inspirations. She now lives in Austin, TX, and is always looking to take on new clients and creative projects both locally and across the globe.